Road safety meets Formula E at US Lifesavers Conference
The largest US conference on injury prevention met motor racing’s new all electric series in Long Beach, California; an opportunity for the FIA Foundation to highlight its support for motor sport safety research and the links to road safety.
The annual Lifesavers Conference on injury prevention was preceded by the FIA Formula E race in Long Beach, California. The FIA Foundation sponsored and exhibited at the conference, highlighting the many contributions of motor sport to road safety, and the links between safe and sustainable transport. The Foundation also promoted the #SaveKidsLives campaign, with US National Highway Traffic Safety Administration (NHTSA) Administrator, Mark Rosekind (pictured above) showing his support for the campaign at the conference, along with youth from all over the country.
The Foundation highlighted how motor sport prioritizes safety through a ‘Safe System’ approach on the race circuit, designing vehicles and circuits to protect the driver in the event of a crash. The FIA Foundation supports researchers to develop cutting-edge technological and engineering solutions to make motor sport safer. Funding the FIA Institute for Motor Sport Safety & Sustainability and its research partner the Global Institute for Motor Sport Safety Research (Global Institute), the Foundation’s funding has enabled Safe System infrastructure improvements, facilitated safety trainings, and improved emergency medical training at FIA championships.
Both the FIA and the FIA Foundation also recognize the importance of utilizing the contributions of motor sport safety to protect our most vulnerable populations. At the conference, the FIA Foundation’s US Manager Natalie Draisin presented the #SaveKidsLives campaign, showing a video at Safe Kids Worldwide workshops, also a partner in the campaign. The public service announcement, by French filmmaker Luc Besson, received more than 10 million hits last year. This year, the campaign is focusing on action at the country level, demanding safe journeys to school, safe school transport, motorcycle helmets for all children, vehicles safe for children, and enforcement and action against drink-driving.
Marilena Amoni, FIA Foundation trustee and Lifesavers Board Member said, “Lifesavers is greatly appreciative of the FIA Foundation’s sponsorship of the conference, and the #SaveKidsLives campaign’s efforts to protect children on our roads. Both the FIA and the FIA Foundation have made significant, life-saving contributions to protecting youth, and we were fortunate to have a chance to highlight both organizations at the conference this year. Having the Formula E race right before the conference was a unique opportunity to highlight the connections between motor sport, road safety, and sustainable transport.”
The #SaveKidsLives campaign is co-led by children and calls for urgent action to halve road deaths and injuries by 2020; the target established in the Global Goals – UN SDGs, agreed upon by all UN countries. It calls for urgent action by highlighting the plight of children and the vulnerable on the roads, and generating worldwide action to better ensure our safety on the roads, starting with children.