North America’s largest fleet management company takes global perspective

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The Advisory Council of CEI, a fleet management company, met to discuss their strategic plan on 8-10 March in Naples, Florida. To position their work in the global context, the organization invited FIA Foundation North American Manager and UN Representative Natalie Draisin to deliver the keynote.

The Advisory Council includes high-level representatives from organizations such as Eli Lilly, GlaxoSmithKline, Merck, Advance Auto Parts, Abbvie, and Bristol-Myers Squibb. Together, their fleets amount to hundreds of thousands of drivers all over the world. CEI helps these organizations and many others avoid over 1,000 accidents annually, saving millions of dollars and lives. Among their products is technology which identifies drivers who are likely to crash, and prevents the crash before it occurs by changing driver behaviour.

As the largest fleet driver management company in North America, CEI is teaming up with two of the world’s most experienced international fleet safety enterprises, CEPA and VVCR, to improve fleet safety worldwide by forming the Global SafeDrive Alliance. It is the first multinational fleet safety program which addresses typical global fleet challenges, supporting a standardised and certified safety program worldwide. The Alliance delivers an integrated global fleet driver safety program to prevent collisions, improve fleet safety performance, and reduce costs of fleet crashes.

At the Advisory Council meeting, Natalie Draisin discussed how the crash prevention and management company’s efforts contribute to the Sustainable Development Goal to half the number of deaths and injuries globally by 2020, as well as the prioritization of a safe and healthy route to school in the United Nations New Urban Agenda.

A safe and healthy route to school is the goal of the Global Initiative for Child Health and Mobility, which welcomes engagement by the private sector. “One of your biggest fears as a fleet manager is probably a child running in front of one of your vehicles. And we know this is a distinct possibility - as children’s movements are unpredictable. An even worse scenario would be if this happened, and your driver was speeding. Kids can’t sustain the same impact we can - a child hit by a car at 20 mph can survive, but hit at 40, that child will probably die. But there’s an opportunity here – you have the unique power to help reduce speeds around roads where kids live, walk, or cycle to school, so we can avoid these tragedies. It’s sort of a ‘vaccine’ against serious injury,” said Natalie Draisin, encouraging participation in UN Global Road Safety Week, May 8-14, to advocate for speed management.

Other recommendations to fleet managers included: promoting best practices by both the US Centers for Disease Control and Prevention (CDC) and the Network of Employers for Traffic Safety (NETS) such as front seat belt use, speed reduction, and drunk driving prevention; advocating for the Safe System Approach, a forgiving road system that accounts for human error; buying vehicles rated five stars by Global NCAP or a top safety pick by IIHS; and enrolling in the low-cost, accessible 24/7 fleet management course offered by EASST Academy.

Natalie Draisin thanked CEI for their excellent work. “When you keep your employees safe on the job, you’re keeping them safe at home too. When you create a safety culture at work, those employees take it home with them. That culture trickles down to their families, and their friends. They’ll buckle their seatbelts, and their kids will learn to do it out of instinct. By teaching and enforcing safe behaviors at work, you create a ripple effect throughout the entire population,” she said.