FIA Foundation supports new campaign addressing electric vehicles misconceptions
A new project to address common consumer misconceptions about the benefits and limitations of electric vehicles (EVs) has been developed by the International Council on Clean Transportation (ICCT), supported by the FIA Foundation.
Decarbonizing the transportation sector is key to keeping global warming below 1.5˚C in line with the Paris Climate Agreement, and ICCT sees electric vehicles of all kinds, but especially passenger vehicles, as key to achieving that target. The ICCT has calculated that to meet the 1.5˚C goal, sales of passenger car EVs need to reach between 35% and 75% of the global market by 2030. Many governments recognize this, and are investing at all levels- from creating the necessary infrastructure, to introducing incentives for car buyers to go electric.
Automakers are responding with more models and more production, and EVs are an increasingly viable choice for an average car buyer, in terms of consumer utility and cost. However, the pace of change is simply not fast enough, and that is at least in part because questions and concerns about EVs persist in the minds of some consumers, often rooted in misconceptions.
The new project investigated five common consumer concerns, identified as key factors in decisions about whether or not to purchase an EV: range; charging times; charging infrastructure; climate impact; and and cost. The project’s research into the technology, markets, and policies under the title #ExplainingEVs, addresses these misconceptions about the practical performance of EVs and their ability to fit into the lifestyle needs of the vast majority of consumers in North America and Europe.
The project includes detailed explainers, animated video and shareable graphics for a wide consumer audience, while at the same time creating a credible and informative knowledge hub for those who would like to dig deeper into the details.
Sheila Watson, Deputy Director of the FIA Foundation, said: “Vehicle electrification is vital to saving our planet from climate change, and so we are really delighted to support this innovative research into popular misunderstandings around EVs. The unique combination of clear and accessible materials based on thorough and technically expert research is a credit to the skills of ICCT, and will I believe be of real value to the debate about electric vehicles.”
Read the full explainer here: Five things you know about EVs that aren't exactly true | International Council on Clean Transportation (theicct.org)