Howzat – road safety focus of India T20 Cricket series
Cricketers Sachin Tendulkar and Kevin Pietersen are two of the legendary players involved in an India v England T20 cricket series drawing attention to road safety, with the English team featuring the logo of long-term Foundation partner iRAP on helmets and uniforms.
iRAP and the Road Safety Foundation UK (RSF) are road safety partners of the 2021 Road Safety World Series, set to be viewed by 1.2 billion cricket fans world-wide, to bring awareness to the importance of eliminating high-risk roads to save lives. And while achieving the road safety targets of the Sustainable Development Goals might seem almost as ambitious as the chances of an England series win in India, iRAP’s safety assessments and advocacy for ‘three star or better’ safety performance have already scored a century – iRAP is now active in 100 countries worldwide, including building a home-grown India RAP.
The Road Safety World Series (also known as Unacademy Road Safety World Series) runs from 5-21 March and is a T20 cricket competition organised by the Road Safety Cell of Maharashtra to raise awareness about road safety. The series features notable retired players from India, England, Sri Lanka, West Indies, South Africa and Bangladesh. Former India captain Sunil Gavaskar is the commissioner of the series, while Sachin Tendulkar is the brand ambassador.
iRAP CEO Rob McInerney said, “iRAP and RSF are delighted to bring the two countries of England and India together in a partnership for the Road Safety World Series. It’s an important initiative combining the loves of road safety and cricket to spread important awareness and the message that lives can, and must, be saved with safer roads, speeds, vehicles and behaviours.
“We congratulate the England Legends and the World Series and look forward to a month of competitive rivalry in the name of a great cause.”